Blog
Marketing guides that help you grow.
5 min read
How much do Google Ads cost for a small business in the US and UK?
What drives Google Ads costs, how to set a starting budget, and how to tell if your spend is working.
4 min read
SEO vs Google Ads: which should your business invest in first?
A plain comparison of SEO and Google Ads: speed, cost, and when to use each.
5 min read
How to choose a digital marketing agency: 7 questions to ask
The questions to ask before hiring a marketing agency, and the red flags to watch for.
4 min read
Meta Ads vs TikTok Ads: where should you spend your social budget?
How Meta and TikTok ads differ in audience, creative and results, and how to choose.
4 min read
Local SEO checklist: get found by customers near you
A practical checklist to improve your visibility in Google Maps and local search results.
4 min read
Landing page tips that turn ad clicks into leads
Simple changes that help your landing pages convert more paid traffic into enquiries and sales.
5 min read
LinkedIn Ads for B2B: a beginner's guide to getting qualified leads
How LinkedIn Ads work, who they suit, and how to set up a first B2B campaign that brings real leads.
6 min read
Ecommerce marketing strategy: how online stores grow profitably
A simple framework for growing an online store with Shopping ads, paid social, email and SEO without wasting budget.
6 min read
Technical SEO audit checklist: 10 checks for any business website
Ten technical SEO checks that help Google find, understand and rank your website.
5 min read
How to plan a social media content calendar that actually gets results
A step-by-step way to plan a month of social media content for your business, with post ideas that work.
5 min read
How to get your business found in AI search like ChatGPT and Google AI Overviews
What AI search tools look for when recommending businesses, and practical steps to improve your chances of being mentioned.
5 min read
How to measure marketing ROI: a simple guide for business owners
How to work out whether your marketing is paying off, which numbers matter, and how to set up tracking.